# Artisan vs Clay
_Sales & Marketing Agents · independent comparison_

> Artisan and Clay are both commercial sales & marketing agents. GitHub stars don't measure commercial adoption, so weigh them on pricing model, capabilities, and how you want to buy — not on a star count.

## Side by side

**Artisan**
- Paid product · Agent
- [listing](https://agentsearchengine.app/agents/artisan) · [official](https://artisan.co)

**Clay**
- Freemium · Platform
- [listing](https://agentsearchengine.app/agents/clay) · [official](https://clay.com)

## Key differences

- Pricing model differs — Artisan is paid product, Clay is freemium.

## Which to choose

**Choose Artisan if:** you'd rather buy paid product than freemium.

**Choose Clay if:** you'd rather buy freemium than paid product.

## FAQ

**What's the main difference between Artisan and Clay?**
Pricing model differs — Artisan is paid product, Clay is freemium.

**Is Artisan or Clay better?**
Neither is universally better. Artisan is the stronger fit for paid product pricing; Clay for freemium pricing. Use the side-by-side specs to decide by your own constraints.

**Is Artisan or Clay free?**
Artisan is a paid product; Clay is free to start (freemium), with paid tiers.

**Which is more popular, Artisan or Clay?**
We rank open-source projects by GitHub adoption, but at least one of these is a commercial product and stars don't measure commercial adoption — so compare them on capabilities and pricing instead.

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Source: [Agent Search Engine](https://agentsearchengine.app) — https://agentsearchengine.app/compare/artisan-vs-clay