# Clay vs Relevance AI
_Sales & Marketing Agents · independent comparison_

> Clay and Relevance AI are both commercial sales & marketing agents. GitHub stars don't measure commercial adoption, so weigh them on pricing model, capabilities, and how you want to buy — not on a star count.

## Side by side

**Clay**
- Freemium · Platform
- [listing](https://agentsearchengine.app/agents/clay) · [official](https://clay.com)

**Relevance AI**
- Freemium · Platform
- [listing](https://agentsearchengine.app/agents/relevance-ai) · [official](https://relevanceai.com)

## Which to choose

**Choose Clay if:** Data enrichment and AI research agent (Claygent) for go-to-market teams.

**Choose Relevance AI if:** Build teams of AI agents for sales, marketing, and operations tasks.

## FAQ

**What's the main difference between Clay and Relevance AI?**
Both are sales & marketing agents built for a similar job; the differences are subtle — compare them on pricing and delivery model in the table above.

**Is Clay or Relevance AI better?**
Neither is universally better. Clay is the stronger fit for data enrichment and AI research agent (Claygent) for go-to-market teams; Relevance AI for build teams of AI agents for sales, marketing, and operations tasks. Use the side-by-side specs to decide by your own constraints.

**Is Clay or Relevance AI free?**
Clay is free to start (freemium), with paid tiers; Relevance AI is free to start (freemium), with paid tiers.

**Which is more popular, Clay or Relevance AI?**
We rank open-source projects by GitHub adoption, but at least one of these is a commercial product and stars don't measure commercial adoption — so compare them on capabilities and pricing instead.

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Source: [Agent Search Engine](https://agentsearchengine.app) — https://agentsearchengine.app/compare/clay-vs-relevance-ai