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Sales & Marketing Agents · Head-to-head

11x vs Clay

11x and Clay are both sales & marketing agents. 11x is Digital workers for revenue teams: AI SDR Alice and more, while Clay is data enrichment and AI research agent (Claygent) for go-to-market teams. Here's an independent, side-by-side look at how they compare — and which fits.

11x

Agent· Paid product

Digital workers for revenue teams: AI SDR Alice and more.

Visit 11x
Clay

Platform· Freemium

Data enrichment and AI research agent (Claygent) for go-to-market teams.

Visit Clay

Bottom line

11x and Clay are both commercial sales & marketing agents. GitHub stars don't measure commercial adoption, so weigh them on pricing model, capabilities, and how you want to buy — not on a star count.

Side by side

Spec11xClay
TypeAgentPlatform
ModelCommercialCommercial
PricingPaid productFreemium

Key differences

  • Pricing model differs — 11x is paid product, Clay is freemium.

Choose 11x if

you'd rather buy paid product than freemium.

Choose Clay if

you'd rather buy freemium than paid product.

About 11x

Digital workers for revenue teams: AI SDR Alice and more.

Full 11x profile →

About Clay

Data enrichment and AI research agent (Claygent) for go-to-market teams.

Full Clay profile →

Frequently asked

What's the main difference between 11x and Clay?
Pricing model differs — 11x is paid product, Clay is freemium.
Is 11x or Clay better?
Neither is universally better. 11x is the stronger fit for paid product pricing; Clay for freemium pricing. Use the side-by-side specs to decide by your own constraints.
Is 11x or Clay free?
11x is a paid product; Clay is free to start (freemium), with paid tiers.
Which is more popular, 11x or Clay?
We rank open-source projects by GitHub adoption, but at least one of these is a commercial product and stars don't measure commercial adoption — so compare them on capabilities and pricing instead.
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